📚 Research Behind These Numbers
DOE / Berkeley Lab
Selling Into the Sun (2015) — analyzed 22,822 home sales across 8 states. Buyers paid an average of $4/W premium (~$15,000 for a typical system). Funded by U.S. Dept. of Energy SunShot Initiative.
Zillow
2019 National Study — homes with solar sold for 4.1% more on average nationwide. For the median home that's +$9,274. No U.S. metro saw home values drop due to solar.
SolarReviews '24
Replication of the Zillow methodology on 2020–2023 data found homes with solar now sell for 6.8% more on average, translating to ~$25,381 in added value at today's median home price.
NREL / DOE Lab
National Renewable Energy Laboratory found every $1 saved annually on energy bills adds $20 to home value. A system saving $1,800/yr could add $36,000 in property value.
NAR 2024
National Association of REALTORS Sustainability Report: 44% of homebuyers said utility costs were an important factor in the buying process. Important: only applies to owned systems, not leased.